I was utterly amazed on waking to the news this morning that people had spent hours queuing outside the new Ikea in Edmonton for the opening at midnight, not only that, but six of them where actually taken to hospital with heat exhaustion and crush injuries!
Are people really willing to subject themselves to this in an attempt to get hold of a cheap chair for the study? It would appear so. I’ve never been to Ikea so I don’t really know what all the fuss is about, but the stories I hear are enough to put me off forever. The push pigs in the 4×4 park, the arrows on the floor directing hoards of gormless consumers from coffee tables to magazine racks. Surely the furniture can’t be that good?
This debacle serves as a damming indictment of our selfish consumerist society in the 21st century. So desperate are we to fill our homes with what is essentially shit, that we’re prepared to abandon our cars on the North Circular and literally fight it out in the early hours of the morning. If it wasn’t so sad it’d be hilarious!
Take a look in the mirror and ask yourself what we’re turning into.